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Jumbo Electronics expands its international brand network with Gorenje Deal

Jumbo Electronics - Press releases

Jumbo Electronics Expands Its International Brand Network With Gorenje Deal

  • Jumbo becomes exclusive distributor of European household appliance manufacturer in UAE and Oman

05 October, 2009 - Dubai, United Arab Emirates: As part of the ongoing expansion of its international brand network, Jumbo Electronics, the UAE’s largest consumer electronics company, has signed a contract with Gorenje for exclusive distribution rights of its products in the UAE and Oman. Gorenje is one of Europe’s top eight manufacturers of household appliances.

The deal, which represents 20-25 per cent of all Gorenje sales across the Middle East, gives Jumbo Electronics the right to sell selected Gorenje branded products at its 30 retail shops across the UAE, and exclusive distribution rights across Jumbo’s wider business network in the UAE and Oman. All Gorenje product categories – including cookers, fridges, freezers, ovens, hobs & hoods, washing machines and tumble dryers – will soon become available in Jumbo stores and other retail outlets across the Jumbo distribution network.

As the only company that maintains fully-fledged service centres in each of the seven emirates, Jumbo Electronics will also be providing exclusive after-sales support for Gorenje products.

Peter McElwaine, CEO, Jumbo Electronics, said:

“Jumbo Electronics is always looking for ways to bring the best quality products to our customers. This new partnership with Gorenje introduces a well known and respected European brand with a strong design aesthetic to shoppers in the UAE and Oman. “We see real prospects for the brand’s growth in the region, and will work with the Gorenje team to boost presence and sales in the Middle East.”

Mr. Franjo Bobinac, President and CEO, Gorenje, added:

“Middle East is one of the most promising markets for Gorenje. Partnering with Jumbo Electronics gives us unrivalled networks and routes to market across the UAE and Oman.”

Dedicated dealer conventions will be used to introduce the new products to business partners and enhance Gorenje’s market base in the region; with in-store activities and customer promotions helping to introduce Gorenje products to local customers.

Gorenje is a large European household appliance company based in Slovenia. The company sells 80% of its products under its own brands in more than 70 countries and is well known for its cooperation with renowned designers Karim Rashid, Pininfarina and Ora-Ϊto. In 2006, Gorenje established Gorenje Gulf in Dubai to act as the direct business contact with its local partners.

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About Jumbo Group:

Established in 1974, the flagship company of the Jumbo Group, Jumbo Electronics is UAE’s leading distributor and retailer for IT & consumer electronics. Since its inception, Jumbo has been the chief distributor of the iconic brand, Sony in the UAE. Jumbo is also a trusted distribution and retail partner for many of the world's other leading brands including Acer, Apple, Asus, Bajaj, Blackberry, Brother, Casio, Daikin, Dell, Dometic, Dyson, Epson, Gorenje, HP, HTC, Hisense, Lava, Lenovo, LG, Motorola, Nokia, Obi Mobiles, Oppo, Ricoh, Samsung, Sennheiser, Xolo and YOTA Devices. Together with its extensive network of retail stores and six service centres spread across the emirates, Jumbo is a formidable force in the industry and is presently enjoying a growing distribution and retail presence in Oman, Qatar, Bahrain and Kuwait.

Setting new benchmarks in customer service in the markets in which it operates, Jumbo has built its reputation through uncompromising adherence to quality and unrivalled after-care, with its dedicated 70,000sq ft. service centre in Jebel Ali and 24/7 customer hotline 800JUMBO.

From modest beginnings, Jumbo's remarkable progress into a consumer electronics giant has been built with an uncompromising adherence to quality. Jumbo's principal divisions – Sony, Distribution, Retail, Enterprise, Mobility & Solutions and Engineering work seamlessly with support from the Jumbo Logistics & Jumbo Serve, to set new benchmarks in customer service.

Jumbo Group Headquarters:
Jumbo Electronics Company Limited (LLC)
Al Gurg Building, Tareq Bin Ziyad Road 
P.O. Box 3426, Dubai, UAE 
Phone: (9714) 336 7999

For media enquiries, please contact:
Ms. Leanne Oliver
Manager – Corporate Communications
Phone: (9714) 315 6593
Email: Leanne.Oliver@jumbo.ae

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